Outletarreda is specializied in home furniture with custom design and 3D photorealistic rendering regard to the sale in headquarter, but if you look at the Italian and European market they sell through one of the most important italian furniture e-commerce.
So the need was to create a medium-term web marketing campaign, which has a program of a few years, to consolidate the two types of sale and increase visibility and conversions for their respective sales channels.
Outletarreda needed to:
Web marketing campaign is based mainly on Outletarreda corporate blog, this is the focal point of the entire communication campaign.
The decision to focus on the blog is dictated by the need to investigate many issues to educate customers so they can to make more aware purchases and benefit the most Outletarreda offers.
Otherwise the blog provides a different touch point than advertising - more intimate and more thorough - and in this case it is a communication pilar since 2008, when the first post marked Outletarreda was written.
This activity is then supported by two campaigns of social media marketing and advertising, implemented by Dot Business.
