Outletarreda is specializied in home furniture with custom design and 3D photorealistic rendering regard to the sale in headquarter, but if you look at the Italian and European market they sell through one of the most important italian furniture e-commerce.
So the need was to create a medium-term web marketing campaign, which has a program of a few years, to consolidate the two types of sale and increase visibility and conversions for their respective sales channels.