Copywriting for SEO projects

Copywriting for SEO campaigns is the activity of writing persuasive and targeted texts, linked to the figure of the Copywriter and with the aim of optimizing the positioning.

In order to achieve the goals, it is important that each content is optimized in the correct way, with a clearly defined target and a good user experience, easy-to-use and focused.

For this reason Dot Business offers a Professional Web Copywriting service to support SEO (Search Engine Optimization), to provide freelances and companies with professional text content to be included in their website that will increase the positioning effectiveness in search engines and guide the reader, based on his research intent, to the desired conversion.

 

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What does Web Copywriting mean?

If you have come to this page, it is likely that you have learned the importance of good persuasive and optimized text for your website, and that you are wondering what it is all about.

The answer is Web Copywriting, that is a technical and targeted writing activity, carried out by a professional specialized in this sector who is called Web Copywriter.

The Web Copywriter, or "copy" is a writer and editor of texts for advertising purposes, in this case specializing in the drafting of texts for the online network.

The copy is aware of all the rules that dominate the internet and able to be effective in that specific area, where the rules of engagement and conversion often change radically compared to offline advertising.

 

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The importance of an SEO Copywriter

SEO Copywriter is a wrong term, from a purely technical point of view, but helps us to give an idea of ​​the professional figure it represents: a professional copywriter who knows the rules of SEO and can write according to the SEO objectives that they want to pursue.

The main reason why a company decides to invest online is visibility, as the search for potential customers is done through online search engines (eg Google) and no longer using more canonical channels and now obsolete.

The convenience of this type of research is that it provides immediate results, saving time and obtaining the desired information with great precision. For this to happen, however, it is important that our online search engines are able to understand with great accuracy not only the user's request, but also the offer of the websites indexed within it.

For this reason it happens very often that, although a website has been impeccably done, based on a good hosting and proposing a potentially winning content, the results end up disappointing. In order for our website to work, it must be visible and for this to happen, the content must be clear. To the search engine and the customer.

And it is at this point that the SEO Copywriter intervenes, a key figure to make our textual contents persuasive but consistently optimized for positioning on the web.

 

 

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Strategic Communication - Funnel, Inbound Marketing

The rules of persuasion and effective communication are the same, both online and offline. What changes is the way we communicate, the tools we use.

Therefore, it is essential that our professional web tool - as wesite can be - is optimized in all its aspects by experts specialized in this field, but with solid skills in the field of marketing and persuasion, so as to obtain not only numerical results in terms of influx to the site, but of conversion, that is, convincing the user of the goodness and value of what he is viewing.

Persuasive communication on the web takes place at various levels of communication, where the text mostly serves as a guided path through a well-focused visual experience. Put like that, it may seem a marginal element: nothing more wrong.

Without a highly optimized text, the whole structure collapses and the visitor feels lost.

Precisely for this reason, marketing strategies such as Inbound Marketing are born, that is tools designed to trigger a gradual process that will eventually lead the visitor to perform the action we want and copy plays a crucial role towards success.

 

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Business Blogging Services

One of the most used tool to reach online visibility is the Blog, a platform in which to publish textual and hypertextual content that allows the user to easily access updated and detailed information, whether generic or targeted.

For this purpose, it is important that the blogging activity is structured with a professional method, so as to guarantee its effectiveness over time. It is therefore not sufficient to write individual posts (blog articles), although targeted but other factors must be considered.

Entrusted to Dot Business for your business blogging activity, we will deal with the following aspects:

 

  • creating your Business Blog;
  • drafting of an Editorial Plan;
  • writing and publication of structured posts consistent with the editorial calendar drawn up.7

Contact us now for more information on the Editorial Plan and Post Campione planning.

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