SEO consulting services

SEO - Search Engine Optimization - is a fundamental element of every company's web marketing strategy.

Over the years it has evolved, from a mere technical discipline to an essential element of digital marketing and today incorporates: user experience (UX), market positioning, brand identity, marketing strategies, design, strategic content, advertising and public relations.

It is precisely to respond to this increased complexity that Dot Business provides professional seo optimization services with customized paths for: websites, e-commerce and local activities.

Each company has different needs in terms of objectives, history, market and strategic positioning that require personalized services and must respond to defined budget availability.

Discover below the SEO services offered by Dot Business and choose the one that best suits your needs: seo for e-commerce, attracting customers to the store, optimizing websites.

Seo for E-commerce

Do you want to improve your online store SEO?

Seo for local business

Do you want to have more customers in your venue?

Seo for websites

Do you want to increase the visibility of your website?

E-commerce SEO - From 960 €/month

If you have an online store or want to create a new e-commerce, this is the right service for you.

E-commerce sites have very complex structures that can create usability problems for users (for example they can not find the products they are looking for) but also for search engines, which may have difficulty understanding what you are selling and therefore do not place your pages correctly in search results.

Our SEO service for ecommerce allows you to improve the visibility of your online store through better positioning on google for specific searches made by users. This will also positively influence the buyer jurney of your customers, thus leading to an increase in sales.

SEO consultants expert in the e-commerce business will plan the positioning path that best suits your needs. You will be able to choose whether to use the consultancy formula, with which we provide the directives to follow and a strategic support, or the complete service formula that allows us to entrust both the strategic and operational part with experienced developers, designers and coywriters to Dot Business.

In order to obtain tangible results, a minimum investment of € 960 per month is required for 12 months and can vary considerably based on the actual starting situation.

Seo for local businesses - From 480 €/month

People are constantly looking for local businesses such as restaurants, hotels, pizzerias, professional offices, car workshops, companies characterized by the fact of working in a specific territory.

The SEO Local aims to increase the visibility of your company by geolocalized search keys (for example restaurant city name) or in contexts that are specifically related to a place.

Our SEO experts will work both on site and off site to improve your website positioning on highly localized search keys, avoiding to waste resources with visibility in areas that cannot be served.

We recommend this service to those who want to attract more customers to a physical store or want to promote their business by exploiting the visibility offered by search engines.

In order to obtain tangible results, a minimum investment of € 480 per month is required for 12 months and can vary considerably based on the actual starting situation.

SEO for brand websites - From 960 €/month

SEO service dedicated to all companies that want to increase the visibility of their website on the national market to give greater visibility to their brand.

Increasing the visits of a website is the most traditional use of SEO but by including these activities in a digital marketing strategy it is also possible to work on aspects such as brand awareness.

Specifically, our SEO professionals will work on site and off site to increase the popularity of the domain and position the website for specific search keys (once we talked about "keywords") in line with the company's business objectives .

The work can be done in the form of consultancy, providing guidelines and strategic support, or with a complete service that also includes changes to the html code, the structure and contents of the site.

In order to obtain tangible results, a minimum investment of € 960 per month is required for 12 months and can vary considerably based on the actual starting situation.

What is SEO and how do we work in Dot Business?

Click the boxes below to learn more about the topic and find out how the Dot Businesses seo work

What is SEO?

The term SEO is the acronym of Search Engine Optimization.

Indicates a series of technical activities that are done on the websites and off the websites to make them more understandable by search engine crawlers.

Why is it important to invest in SEO?

The SEO activities make your site more efficient and "correct" in the eyes of search engines, so it will be easier for them to correctly interpret the content and propose it in the appropriate query to an interested audience.

The result of this optimization is a better positioning of the website in the search engines serp that allows to obtain a greater organic traffic of users interested in the proposed contents or products.

Having more organic and high quality visits can reduce medium-long term advertising investments or be able to invest in high-performance advertising campaigns such as remarketing.

What is the best time to start SEO activities on your website?

As Google suggests "One of the best moments to start using the services of an SEO is in conjunction with an update of the site's design or with the launch of a new site" this is because creating a new site or making a complete restyling you have the possibility to work more deeply, also intervening in the deep structure of the website.

Very often it is more convenient to completely redo the website immediately following an SEO friendly constructive strategy rather than putting one's hand to an already existing site or e-commere but it is an option that must be evaluated case by case.

Search intent study

One of the most important SEO activities is the search and selection of search keys that will then be used in the design of the content structure and in the production of the contents themselves.

An in-depth study of research intents allows you to work more efficiently and position the website in the search results that actually can bring a benefit to the website or company.

Production of strategic content

Speaking of seo copywriting or seo copiwriter is not correct, we prefer to talk about strategic content production or content optimization in a strategic perspective.

In an SEO optimization campaign we will also focus on content optimization and, if necessary, on the production of new content that will allow us to work on site positioning.

The content plays a fundamental role in an SEO campaign because it represents the pre-requisite, without contents to be communicated to the users there is nothing to optimize and in any case there would be nothing for which it is worthwhile to visit the website.

Code optimization

SEO is above all a technical activity aimed at optimizing communication between the website or e-commerce and search engines.

Dot Business will analyze the website to identify problems at the code level and provide your developer with the guidelines to follow to resolve the problems encountered.

Alternatively you can also entrust Dot Business with the work that will be performed by our developers, subject to verification of feasibility.

Design of an editorial plan

The best results are obtained when the SEO is inserted into a broader web marketing strategy.

For this reason it is important to design an editorial plan that allows the planning of the creation of new contents and the related SEO activities related to them in order to obtain a constant and controlled growth path.

Dot Business will take care of creating an editorial plan focused on achieving the set SEO goals.

Off site optimization

The off site optimization means activities carried outside the website.

It is not just a question of link building or link popularity, but rather of a digital PR activity coupled with work to optimize external content.

Write us to require a custom SEO service

Fill out the form to request your custom SEO service for e-commerce, local businesses or websites.

You can choose to take advantage of the SEO consultancy service and entrust the work to your internal team or to your trusted developer or to entrust Dot Business with the operational part (subject to a feasibility study) to have only one project contact person.