Market researches for e-commerce and brands
Market research is a useful tool to create effective marketing strategies based on concrete data.
Search engines like Google and Bing represent a veritable gold mine in terms of data, thanks to the enormous amount of information that they collect daily from user searches.
By analyzing what users ask to search engines we can study and measure the conscious demand for a product, a brand and a category of products or we can measure the different degrees of latent demand.
Dot Business, thanks to the expertise and experience in SEO, can carry out market research by studying the queries and provide the customer with useful data such as:
- research volume
- seasonality
- competitiveness
Considering the total pervasiveness of the web in everyday life, we can consider the information obtained through this method to be reliable and useful and in particular we are able to provide two valid tools: e-commerce research, brand research.
We recommend this service both to companies that do e-commerce and to companies with national or international brands.