Outletarreda web site creation

Project description

Outletarreda is a company specialized in projecting custom furniture and saling it with a complete service.

What characterizes Outletarreda is, on one hand, the ability to design custom furniture creating for each customer a photorealistic 3D renderings and thus providing a service of high quality; on the other hand the strong link with the production, throughout Italy, which allows you to sell quality furniture at affordable prices as if you were buying at the factory.

Based on these assumptions Outletarreda needed a website that would allow to increase its visibility by informing customers about the type of service offered, unique in its region, and the high quality of the furniture despite low prices.
http://www.outletarreda.com/

Client needs

Outletarreda needed to:

  • enable a branding activity by the web;
  • a website with responsive design;
  • publish a large amount of information and make it engaging for users;
  • educate users about the unique services offered;
  • increase its visibility on the web;
  • import the old blog within the new site.

Implemented solutions

We started the project with a number of interviews and analysis that allowed us to find the goals to be pursued through the creation of the new site.

The analysis allowed us to write some guidelines to follow: to increase the visibility of Outletarreda; educate customer and visitors on the technology of 3D photorealistic rendering; talk to users abount the vast Outletarreda world; convey to customers the high quality of furniture sold and additional services despite the low prices.

We then identified a web technology easy to use and that would allow to fully exploit the potential of search engines thanks to a good SEO level to generate organic visits and reduce the medium-long term advertising investment.

The SEO analysis allowed us to study what form of online placement that consiered both the industry keywords, both specific use in the affected area to avoid intercepting the right audience.

At this point we had all needed informations to choose the most suitable cms platform to create the website.

The site was created entirely by Dot Business, we initially dealt with the content of the logical structure to offer a pleasant and intuitive navigation, continuing with the creation of optimized content for PCs, tablets and smartphones.

To complete the site we activated the corporate blog with a subdomain dedicated and embedded graphically within the site for easier navigation. Not to lose the visibility gained by old blog we imported the old posts and redirected all the new one.